BYD Q1 2025 CAMPAIGN – DESSERT THEME
For BYD’s Q1 Campaign, the challenge was as exciting as it was unconventional. The brief called for a striking desert backdrop, but with no photoshoot planned and a limited budget, we had to think differently. I turned to AI as the primary creative engine — blending multiple AI tools to design, refine, and finalize every Key Visual. The result was a series of high-impact visuals that met the brief, pushed creative boundaries, and proved the potential of AI-driven production.
Mission:
+ Research and execute AI tools to design: Midjourney, Vizcom, Gigapixel
+ Creative direction for the campaign
+ Artistic direction and design Main KV
AI CREATION PROCESS
Step 1: Raw layout in PSD
We should have the right angle of the cars, right lighting direction that matches the shadow and in many case lighting plays the most important role to get the perfected outcome.
Step 2: Generate in Vizcom
If the Raw layout is prepared carefully in 1st step, then the generation will be more precise than what we expected, Import the layout + prompt and boom, here are the outcomes with blending color, lighting nicely.
Step 3: Enhance resolution in Topaz
Next step, even if the generation image meets the quality requirements but there are some details need to be enhanced to get the high – res KV.
Step 4: Retouch in PSD
Finally, retouch some quirky and distorted detail for the final KV.
OTHER KVS OF THIS CAMPAIGN – PRODUCED BY AI PROCESS
CARROUSEL
